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The Blog
Thoughts, musings, and ruminations.
The first digital signage company became involved with the cinema scenein 2007 with its initial LCD display selection and development of this product. Eventually it became more involved in the entire digital advertising scope of work given its capabilities and knowing of the focus necessary to manage a successful project.Before the involvement of such media focused companies, kiosks were installed and maintained by various vendors and the servicing levels were inconsistent. Specialist companies became the key contact for all service issues by aggregating critical information from installers along with other vendors into a Web portal. This opportunity enabled users to recognize asset tags, service repair records and the installation status on all displays. Asset markings on all products helped track their location and maintenance analyses.Using a Web portal enables a 24x7 online support services package that's offered with most display packages. Involvement on leading end is vital too. A key specialist team conducted an onsite survey which analyzed theaters, entryways, concession stands, and other public areas to look for the best locations and positioning opportunities. Once advertising in cinema were selected and the right services and products identified, all technical analyses information on kiosks and their positioning was relayed, through the Web portal, to installers. This technique enabled technicians to reference critical information while installing and or servicing kiosks at concert halls.Customized software can be professionally installed on media players, then delivered and staged for each location's requirements. Furthermore, the service team may create an instruction manual that allows technicians at different sites to standardize the kiosk installation processes. Updates on installation and servicing are electronically emailed out of this portal to sales and installation teams. A specialist movie theatre signage team will service maintenance requests, and provided daily status report updates via the client specific Web portal. Post-installation, client satisfaction surveys may also be collated and submitted to the theater management. By gathering intelligence, analyses and the demographics, on theater clients and kiosk performance and by standardizing installation and maintenance procedures, it enables the client to save lots of on operation costs.
May 24, 2021
Some media companies do have the blissful luxury of having someone who acts as a researcher into profitable markets and who also requires a close look at the competition. However, this is usually the exception to the rule, so you will most probably have to give this task to someone who is already well versed on your own current advertising sales create.Let's take cinema media as an example and create a scenario for a potential advertiser:A cinema advertising chain comes up with a new idea on how best to offer advertisers an involved interactive technique to increase their branding and direct response.advertising in cinema brings in a new service where in fact the advertiser can offer a free of charge item of confectionary every time a consumer mentions the relevant promotion to a worker at the meals and drinks counter.The consumer sees an advert on the silver screen and is given a keyword. They are able to then visit the shop and mention this keyword to a staff member. This keyword will in some way be associated with the product advertised and the buyer must remember the precise keyword or phrase. The buyer is then given the free confectionary and is asked to complete a quick card to enter a prize draw. Finally, they are able to then opt-in to get future mailings from the advertiser.So, do you know the real unique opportunities here for the advertiser?They create a 'call to action'They get brandingThey get customer reactionThey embed a relevant keyword in the mind of these potential customerThey get a unique referral messageSo, what does the cinema chain get out of it?A unique service, which the advertiser will loveMore sales at the food and drinks counterThe cinema chain would probably even pay for the free confectionary within the deal to the advertiser and they might insist that the advert would run at a time when it wouldn't detract away from other ads - or could cause disruption during the movie. They would also put a time limit on the offer and consumers would be asked to collect a card prior to going to the counter.Something of added value would also be to strategically place a display board near to the exit of the cinema, so people had a last chance to act on the promotion.This type of idea is something that should be part of your brain storming sessions. Keep your finger on the pulse and your flowing ideas will create a whole host of opportunities for your advertisers.Andrew Long can be an advertising sales consultant and expert in the field of generating revenues from websites along with other media. He offers media companies a bespoke treatment for selling advertising and earning money from their websites and other media.
May 24, 2021
Research Process

Locating and Defining Issues or Problems

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Designing the Research Project

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Collecting Data

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Interpreting Research Data

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Report Research Findings

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Reviews

Very informative and engaging! Tons of information that I didn't know before. I’ll be looking at the author's other books.
Brigitte Overbay
It really was hard to put the book down. Once you started reading, you'll also start to learn a lot of things. Really helpful for those who are starting their business.
Morris Harju
I highly recommend this book to all entrepreneurs and business minded people. I am speechless about how this helped me and my company.
Tina Hauck
Very well written with tons of information and guidance about marketing. Definitely worth downloading!
Richard Pace
I like the writing style of the author which makes it easier for me to understand and learn all important information about marketing.
Carola Manthey
I would recommend this to anyone who's looking to improve their marketing strategies and business revenue. Just awesome!
Elisha Wherry
About the Author
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More Resources

An Article Marketing Guide
Target Marketing: What Is It?
Marketing 101
Marketing Basics
Marketing Guides for Business Growth
10 Marketing Strategies to Fuel Your Business Growth
A Quick Guide To Digital Marketing For Newbies
Marketing Made Simple: A Step-by-Step Guide

Grab the Digital Download.

The Blog

Thoughts, musings, and ruminations.

Research Process

Locating and Defining Issues or Problems

Designing the Research Project

Collecting Data

Interpreting Research Data

Report Research Findings

Reviews

Very informative and engaging! Tons of information that I didn't know before. I’ll be looking at the author's other books.

Brigitte Overbay

It really was hard to put the book down. Once you started reading, you'll also start to learn a lot of things. Really helpful for those who are starting their business.

Morris Harju

I highly recommend this book to all entrepreneurs and business minded people. I am speechless about how this helped me and my company.

Tina Hauck

Very well written with tons of information and guidance about marketing. Definitely worth downloading!

Richard Pace

I like the writing style of the author which makes it easier for me to understand and learn all important information about marketing.

Carola Manthey

I would recommend this to anyone who's looking to improve their marketing strategies and business revenue. Just awesome!

Elisha Wherry

About the Author

More Resources

An Article Marketing Guide

Target Marketing: What Is It?

Marketing 101

Marketing Basics

Marketing Guides for Business Growth

10 Marketing Strategies to Fuel Your Business Growth

A Quick Guide To Digital Marketing For Newbies

Marketing Made Simple: A Step-by-Step Guide