The first digital signage company became involved with the cinema scenein 2007 with its initial LCD display selection and development of this product. Eventually it became more involved in the entire digital advertising scope of work given its capabilities and knowing of the focus necessary to manage a successful project.
Before the involvement of such media focused companies, kiosks were installed and maintained by various vendors and the servicing levels were inconsistent. Specialist companies became the key contact for all service issues by aggregating critical information from installers along with other vendors into a Web portal. This opportunity enabled users to recognize asset tags, service repair records and the installation status on all displays. Asset markings on all products helped track their location and maintenance analyses.
Using a Web portal enables a 24x7 online support services package that's offered with most display packages. Involvement on leading end is vital too. A key specialist team conducted an onsite survey which analyzed theaters, entryways, concession stands, and other public areas to look for the best locations and positioning opportunities. Once advertising in cinema were selected and the right services and products identified, all technical analyses information on kiosks and their positioning was relayed, through the Web portal, to installers. This technique enabled technicians to reference critical information while installing and or servicing kiosks at concert halls.
Customized software can be professionally installed on media players, then delivered and staged for each location's requirements. Furthermore, the service team may create an instruction manual that allows technicians at different sites to standardize the kiosk installation processes. Updates on installation and servicing are electronically emailed out of this portal to sales and installation teams. A specialist movie theatre signage team will service maintenance requests, and provided daily status report updates via the client specific Web portal. Post-installation, client satisfaction surveys may also be collated and submitted to the theater management. By gathering intelligence, analyses and the demographics, on theater clients and kiosk performance and by standardizing installation and maintenance procedures, it enables the client to save lots of on operation costs.
